GRADUATE CLASS PROJECT
Conversational UI with Southwest Airlines
Draft conversations along each phase of the purchase funnel to explore how conversational interfaces can promote the primary brand goal of conversion.
CLASS
Experience Design Studio 1 (CMCI Studio, Formerly BDW)
SKILLS
UX Design
User Journey
Persona Creation
Conversational Interfaces
Conversion Funnel Strategy
Case Study Coming Soon
Full Case Study Coming Soon
About the Project
About the Project
As part of a graduate course in user-experience design at CU Boulder, we were tasked to draft conversations along each phase of the purchase funnel between a company and their customers. We then explored how conversational interfaces can promote the primary brand goal of conversion.
Selected Works
